The brief: Define the creative territory for the brand
The response: Real Life
54% of Australians turned down for a loan didn't know there was an alternative. There is. Pepper Money – multiply voted Australia's Best Non-Bank Lender. It is the sort of news Australians’ looking for help with loans need to know. Because right now one in six people getting a ‘no’ could be getting a ‘yes’ to their home loan application. The brand offers a highly effective model that starts where traditional banks stop. Looking at peoples’ individual situations, not simply their credit data, to make informed lending decisions. Understanding that in real life things happen that can set us back but they don’t have to define our futures. A human, values-driven brand with some very human stories to tell, bought to award winning Real Life across an integrated multi-channel, multi-project campaign.