The brief: Put soul into the supermarket
The response: Meet the passionate artisans that work for them
To source the consistent quality it needs, Foodtown goes directly to the heart and soul of NZ produce: the farmers, growers, winemakers and artisanal producers who deliver the goods every day. No middle people, no ticket clippers, just a direct line to the best of the best of NZ. When we found the story – telling it was a delight.