The brief: In the UK they have the Economist Intelligence Unit. In the USA they have the Harvard Business Review. In New Zealand we have nothing to equip business leaders with intelligence and advice for managing change.
The response: The Briefing.
Delivering research of the quality required with a local flavour was going to be a serious undertaking. Initially our research director was an advisor to the board. It quickly became apparent that the research company recruited was struggling. String stepped in to get seriously hands-on and then became a full partner in the project. Researching, writing, designing, marketing and delivering an award-winning series of eight in-depth reports to enthusiastic reception in the business community.